GLAM Business: Workshop on Personal Branding and Brand Identity
The workshop addresses self-employed professionals and managers, it deals with Personal Branding, Style Coaching and Communication that has the objective to harmonise your external image with the content of your business, so that your professionality is the real mirror of your personality and style.
This consistency will trigger in your public and your potential customers an identification and recognition process.
It will be your credibility, built this way, that will let your interlocutor decide to firmly rely on you.
Wear your goals: Workshop on Business Style
Having a team, whose image is consistent with the company codes and values is a distinguishing strategic feature and it is part and parcel of the company communication.
Wear your goals, my workshop on Business Style is addressed to big companies. it is generally organized by the HR or Marketing areas for the desk and front office personnel, for salesmen and women, for managers and all the staff who deals directly with the customers.
The company image consultant has the objective to strengthen the consistency between the company visual identity and the personal image, allowing everybody to affirm his/her personality completely in line with the strategic vision shared with the company.
The workshop can be for individuals or of groups.
I want the Vogue cover: Press Office course
I want the Vogue Cover is my course for those who want to get started with the job of press officer.
When we think about a press office, we think that the interlocutors are just the journalists. It’s wrong!
The press office’s targets are all the possible reference public of a brand, that goes far beyond the selected niche of the journalists. I will help you identify this public and which part of it makes sense to reach through a communication activity that supports your business.
Those that say that the traditional Press Office has died are wrong. It’s alive, absolutely, and for some sectors it is essential.
The crucial point is to understand what are the activities for which it makes sense to have a Press Office and if it can support the visibility and reputation improvement you need, and, as a consequence, the increase in service and products sales.
The Press Office Course will provide you with the basic knowledge about the management of a traditional press office including the positive contribution of the digital Public relationships and of the blogging activities that will contribute to the Press Office 3.0.